What Every Vendor Business Card Should Include

At a craft show, your smile and display make the first impression—but your business card is what travels home in a customer’s pocket. It has one job: to help people remember you and find you again when they’re ready to buy. A well-designed card isn’t just about looking pretty; it quietly does the work of selling, even when you’ve already packed up your booth.

So what should a vendor’s business card include? Let’s break it down in a way that’s simple, strategic, and customer-focused.

Start With Your Identity

The most important thing your business card should do is clearly tell people who you are. Your business name and logo should be easy to see, and they should match the branding customers see on your banners, website, social media, and packaging. Consistency helps shoppers recognize you instantly, even weeks after the show when they’re flipping through a stack of cards.

Including your name—or the name of the person who handles communication—is also a good idea. It adds a personal touch and makes it easier for someone to follow up with the right person later, especially if you offer custom orders or wholesale options.

Make It Easy to Contact You

After the show, people shouldn’t have to guess how to reach you. At minimum, include your email address or website, and if you’re comfortable with it, a phone number for calls or business texts. Many vendors also add their Etsy shop, Shopify website, or personal website so customers can browse or order online immediately.

While it may be tempting to squeeze in every way someone can contact you, focus on the methods you actually respond to. A clean, clear card is better than a cluttered one full of rarely used accounts.

Guide Customers to Where You Sell

Some shoppers want to know where to find you again—online or in person. This is especially helpful if you’re a regular at markets, sell through an online store, or take custom requests. A short line such as “Shop online on Etsy” or “Find me at Georgia markets year-round” gives them a clear next step.

Social Media: Show, Don’t Just Tell

If you’re active on social media and use it to show new products, sales, or behind-the-scenes content, add your most active platform. There’s no need to list every account; one or two is enough. Keep the handles simple and easy to type—especially if your business name is different from your username. This helps buyers become followers, and followers often become repeat customers.

A Quick Reminder of What You Sell

Believe it or not, shoppers don’t always remember who sold what—especially after visiting dozens of booths. A short description like “Hand-poured soy candles,” “Custom fabric banners and signage,” or “Crochet plushies and gifts” helps jog their memory days later when they’re unpacking their shopping bag.

Consider Adding a QR Code

While not a requirement, QR codes have become a quiet superpower for vendors. They let customers scan your card and instantly land on your website, shop, Instagram, or even an email list sign-up. Just make sure it works before printing—and give it enough space so it scans easily.

Make It Memorable, Not Just Informational

Once the basics are covered, consider small touches that make your card stand out. Some vendors add a simple tagline, a care instruction for their product, or even a discount code for online orders. Others leave a blank space for writing notes, prices, or custom order details at the booth. None of these are required, but they can help your card feel useful rather than forgettable.

Design Matters More Than You Think

Even the right information can be overlooked if the design is hard to read. Choose fonts that are easy on the eyes, avoid clutter, and stick with the same colors and style you use in your branding. Thick cardstock feels professional and lasts longer in pockets and purses. Before printing a stack, do one last check for spelling errors—especially if your card will be printed in bulk and used all year.

Your business card is essentially a tiny billboard for your brand. It should tell people who you are, how to find you, and what you create—without overwhelming them. When done well, it becomes more than a handout. It becomes an invitation to stay in touch, shop again, or even share your business with a friend.